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Title: Key influential factors on purchasing through credit card under the stimulation of rewards programs.
Authors: Kankamon Buaban
Keywords: Marketing and Management
Credit card
Rewards programs
Issue Date: 22-Nov-2017
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: This research aims to study the retail payment markets by understanding the current development promotions to identify possible future trends, by bringing the consumer behaviors and most of the incentive programs. There were two research objectives which studied key influential factors on purchasing through the credit cards and to investigate how effective of the rewards programs work to incentive them spending through the credit. The expectations and requirements of the credit consumers are strongly influenced by a loss of trust in the baking industry and major of social trends such as the incentive of promotion programs. However, the overall finding of this research demonstrate further simulative to improve their service underpinning of innovation of retail banking and payments. The research utilized the qualitative approach by using the in-depth interview. The interview was conducted at the various perspectives of respondents who are using the credit cards. The study revealed that “rewards programs” was considered as the most attractive factor when making a decision for alternative payment types. Meanwhile, non-monetary rewards programs are less effectiveness in the decision-making process when dealing with shopping behaviors. However, to strengthen the service performances still be the primary concern to create the competitive advantage in industry.
Other Identifiers: TP MM.030 2017
Appears in Collections:Thematic Paper

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