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Title: Effects of nine workplace interior colors on Thai worker mood and color preferences.
Authors: Pichanee Leekitvatana
Keywords: Marketing and Management
Color Mood
Interior Design
Issue Date: 18-Dec-2017
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: The purpose of this research is to examine the effects of nine workplace interior colors such as red, orange, yellow, blue, green, purple, beige, gray, and white on Thai office worker moods including the association of colors and moods on genders difference. And explore the opinion on their color preferences, designate and distracting workplace interior color to recommend appropriate workplace interior colors for creating the healthier workplace environment in Thai organization. The quantitative approach is used in for the research. Total of 200 Thai office workers respondents was collected via online survey and analyzed by using descriptive statistics and compare mean. The results showed that the high negative moods such as anger, confusion, and tension were mainly found in red and orange room while the greatest vigor mood found in the yellow room. Furthermore, fatigue was the majority mood found in the neutral color room such as gray and white. In gender difference, the significant difference of the impact of the nine colors on moods found in red, orange, yellow, green, purple, gray and white room. Females indicated more all negative moods than males in the yellow room. Also, more anger, depression, and tension in the colorless room, more depression in the orange room, more confusion in purple, and more fatigue in the green and red room found in females, while males experienced higher vigor in the yellow room and more tension in the red room. Further, Thai office workers like the beige color the most and prefer to work in the beige office. Moreover, beige, white and green were considered as the least distracting color in their perception. The suggestion on management practice and recommendations for future research on Thai office worker moods and workplace interior colors are discussed.
Other Identifiers: TP MM.032 2017
Appears in Collections:Thematic Paper

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