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Title: Success factors from using mobile Banking service in Thailand.
Authors: Supara Chatapat
Keywords: Marketing and Management
Mobile banking
User acceptance
Issue Date: 7-Nov-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2018
Abstract: The thematic paper, titled “The success factors from using mobile banking service in Thailand” includes the significant information that contains five main parts which are introduction, literature review, research methodology, finding analysis and results. This research will describe the overall of the mobile banking that will be an important distribution banking channel and a big influence to the Thai cashless society in the nearest future. The researchers describe about the evaluation of mobile banking service that had been developed since 1990s until now. However, the banking service providers still develop the mobile banking to be the effective tool for Thai users. The researchers distribute the survey questionnaire and collect 258 sets to people in Bangkok, Thailand. However, only 206 respondents that are the users who currently using mobile banking applications in Thailand. The SPSS showed and computed the research results. The results are performed in analysis of frequency, mean and one way anova. The results reveal a lot of success factors of mobile banking usage among Thai people through their mobile banking experience. However, the banks should pay attention on the factors as the significant target customers which can motivate them to use mobile banking more and more in Thailand.
Other Identifiers: TP MM.006 2018
Appears in Collections:Thematic Paper

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