What motivates Bangkok recruiters to utilize specialzed, online job boards?

Abstract

Online job board websites have been existing in a job market for a long while. There are many leading online job board websites in Thailand, for example, JobsDB and JobTopGun. However, there are also several of specialized online job board websites, for example, PhuketAll, and HotelJob. These specialized job boards only focus on a specific target. Even though they have lesser candidate database and traffic, Bangkok recruiters tend to continue using their service. This leads to a question that what motivates Bangkok recruiters to utilized specialized, online job boards? The data was gathered by a phone interview with 6 recruiters from 5 companies in Bangkok. Each of the company is in different industry sectors. The goal of the interview is to see what are the factors that could motivate Bangkok recruiters to use specialized job board. Six respondents will be asked about both general job boards usage and specialized job boards usage, in order to compare the effectiveness. Interestingly, the result shows that there are 4 factors that motivate recruiters to utilize socialized, online job boards, which are cost, website image, website positioning, and an ability to engage candidates. Cost and website image seem to be the first two factors that recruiters need to consider, which has the main impact on decision making process. Website positioning and an ability to engage candidates are another factor that could convince the recruiters to try on a specialized job board.