The study of factors influencing Chinese graduate's decision marking on purchasing condominium in Bangkok.

Abstract

The purpose of this study is to find out what the factors influencing Chinese consumer buying behavior of condominium in Bangkok, targeting on the Chinese graduates who had an education in Thailand. The research methodology was conducted by in-depth interview with 4 samples. The result of this study have illustrated the extremal and internal determinants of factor affecting Chinese graduate’s buying process. Recommendations to Bangkok property developer have been provided to the conclusion part.