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Title: Online business model for scarf.
Authors: Sukanya Wannsupamongkon
Keywords: Entrepreneurship Management
Marketing mix
Online business
Issue Date: 13-Nov-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2017
Abstract: purpose of this research were to focus on create an online scarves business model to serve as a framework for developing the entrepreneurial ability to enter scarves business. The research aim to study the factor of successful online scarf business. It can develop potential of business that is highly efficient and response to target customer’s needs until brand loyalty. The sampling was selected 6 interviewees who is owner online scarf business. The research was conduct follow in-depth interview techniques in qualitative research. The result show that factors that affect online scarf business as follow: Products should be unique, such as story or themes that can respond to the customer needs as Chinese people prefer butterfly and flower patterns. Innovation can increased the value of scarf and attract the customer that is a selling point because it is different from other rivals. Innovation of fabric: the perfume in the fabric is encapsulated then it is broke slowly diffused from the capsule to give a freshness. Innovation in term of various usability. Promotion is communicated with customer by uses various methods to reach customers interest. For example, buy 2 pieces get discount 10 % that has positively impacted the business and attracted more customers.
Other Identifiers: TP EM.036 2017
Appears in Collections:Thematic Paper

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