Touch screen sensor technology-how to penetrate the flexible electronic devices market with a tailor-made business plan.

Abstract

Nanomade is a start-ups company located in Toulouse, France which owns the touch screen sensors. They conduct the research and development about the sensor that can be used on the electronics devices screen such as tablet and smart phones. The company would like us to study the touch screen devices market and to perform the business model how to penetrate the possible market. Their products have high level of technology, but it was necessary to educate the market to understand the value and to be demanded by the customers who are in the business to business clusters. We created the short and long term recommendation in order to meet the company’s requirements.