The application of gamification in Thai organization.

Abstract

This study of the application of gamification in Thai organizations focuses on the benefits and drawbacks of gamification after it has been used in the training processes of Thai organizations. As a result, a research model has been created based on the perspectives mentioned above. The literature review of this paper will cover the definition and application of gamification. Also, the benefits that have been observed from the application of gamification in international organizations will be included, as well as a brief summary of the literature review. In the findings, the benefits and drawbacks of the application of gamification in Thai organizations which can be considered as a case study for organizations that would like to apply gamification into their training and development processes.