Factors and reasons to bought Buddha statue.

Abstract

The purposes of this study are to find the decision factors to buy a Buddha statue of Buddhists in Thailand, to find the reasons to buy a Buddha statue of Buddhists in Thailand and to find the opportunity and opinion to open online Buddha statue store in Thailand. Hypotheses were test by in-depth interview and collect data from 16 Buddhists who have ever bought Buddha statue in 1 last year. The results of this study are beauty, meticulousness, material and Word of Mouth are main decision factor, traditional belief is main reason and interviewees very interest in online Buddha statue store.