Sustainable leadership: Honeybee practices in Thai small manufacturing company.

Abstract

This paper adopts Avery and Bergsteiner’s 23 sustainable leadership practices which derived from sustainable enterprises and were categorized into three groups of practices; foundation practices, higher-level practices and key performance drivers. These practices finally lead to the performance outcomes which are brand and reputation, customer satisfaction, financial performance, long-term shareholder value and long-term stakeholder value. The framework is to examine the business practice in Thai small manufacturing business named Triviwat Intertrade Co.,Ltd. Data collection was carried out through interviews with management and employees together with observation during a company visit. The study found that 21 out of 23 Honeybee leadership elements are practicing at the company in various degrees. The result suggests that Honeybee leadership framework can be applied at Thai small manufacturing company to create sustainability.