Influence factors toward consuming and selling on C2C e-marketplace of Thailand C2C sellers.

Abstract

There is four objective of this thematic paper. The first objective is to explore the psychological preferences of the Thailand C2C sellers. The second objective is to study the activity and task of selling goods on the C2C marketplace. The third objective is to use the research result for help making the decision or helping C2C business understand more scope about sellers' motivation and need. Finally, to share the gained information and recommendations to CMMU and others who are interested in this thematic paper.