Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2764Full metadata record
| DC Field | Value | Language |
|---|---|---|
| eperson.contributor.advisor | Randall Shannon | - |
| dc.contributor.author | Warinlada Hirunrujipong | - |
| dc.date.accessioned | 2021-03-23T10:08:57Z | - |
| dc.date.available | 2021-03-23T10:08:57Z | - |
| dc.date.issued | 2018-12-17 | - |
| dc.identifier | TP MM.027 2018 | - |
| dc.identifier.citation | 2018 | - |
| dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/2764 | - |
| dc.description.abstract | The purpose of this study is to understand consumer behavior regarding to purchasing luxury bag. Hypotheses were tested by in-depth interview and collect data from ten respondents who are early majority characteristics. The finding of this research showed that the perception and motivation are relevant to consumers’ purchasing luxury bag. | - |
| dc.publisher | มหาวิทยาลัยมหิดล | - |
| dc.subject | Marketing and Management | - |
| dc.subject | Luxury | - |
| dc.subject | Luxury Bags | - |
| dc.subject | Bags | - |
| dc.title | Motivation for purchasing luxury bags. | - |
| dc.type | Thematic Paper | - |
| Appears in Collections: | Thematic Paper | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.027 2018.pdf | 240.58 kB | Adobe PDF |  View/Open |
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