Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2764| Title: | Motivation for purchasing luxury bags. |
| Authors: | Warinlada Hirunrujipong |
| Keywords: | Marketing and Management Luxury Luxury Bags Bags |
| Issue Date: | 17-Dec-2018 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2018 |
| Abstract: | The purpose of this study is to understand consumer behavior regarding to purchasing luxury bag. Hypotheses were tested by in-depth interview and collect data from ten respondents who are early majority characteristics. The finding of this research showed that the perception and motivation are relevant to consumers’ purchasing luxury bag. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/2764 |
| Other Identifiers: | TP MM.027 2018 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.027 2018.pdf | 240.58 kB | Adobe PDF |  View/Open |
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