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Title: Motivation for purchasing luxury bags.
Authors: Warinlada Hirunrujipong
Keywords: Marketing and Management
Luxury Bags
Issue Date: 17-Dec-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2018
Abstract: The purpose of this study is to understand consumer behavior regarding to purchasing luxury bag. Hypotheses were tested by in-depth interview and collect data from ten respondents who are early majority characteristics. The finding of this research showed that the perception and motivation are relevant to consumers’ purchasing luxury bag.
Other Identifiers: TP MM.027 2018
Appears in Collections:Thematic Paper

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