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Title: Motivation for Thai people to purchase date palm juice.
Authors: Nantawuth Jitpentham
Keywords: Marketing and Management
Date palm
Issue Date: 17-Dec-2018
Publisher: มหาวิทยาลัยมหิดล
Citation: 2018
Abstract: The purpose of this paper is to conceive the factors that influence Thai people to buy date palm juice. Secondly, to found out the gender difference in buying behavior of fruit juice in Bangkok. Hypotheses were tested by questionnaire and collect data from 267 respondents who has at least purchase fruit juice in last month and currently live in Bangkok. The finding of this research showed that health conscious, ease of use, refreshment, supplement, production and packaging are the important factors that mainly impact on Thai people to purchase fruit juice
Other Identifiers: TP MM.028 2018
Appears in Collections:Thematic Paper

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