Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/2766| Title: | Motivation for Thai people to purchase date palm juice. |
| Authors: | Nantawuth Jitpentham |
| Keywords: | Marketing and Management Juices Fruit Date palm |
| Issue Date: | 17-Dec-2018 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2018 |
| Abstract: | The purpose of this paper is to conceive the factors that influence Thai people to buy date palm juice. Secondly, to found out the gender difference in buying behavior of fruit juice in Bangkok. Hypotheses were tested by questionnaire and collect data from 267 respondents who has at least purchase fruit juice in last month and currently live in Bangkok. The finding of this research showed that health conscious, ease of use, refreshment, supplement, production and packaging are the important factors that mainly impact on Thai people to purchase fruit juice |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/2766 |
| Other Identifiers: | TP MM.028 2018 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.028 2018.pdf | 1.29 MB | Adobe PDF |  View/Open |
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