A case of entrepreneurial strategy: revival of Myanmar traditional snack through disruptive innovation.

Abstract

The purpose of this research paper is to observe if the choices that entrepreneurs face and consider to be crucial are similar to the ones that Entrepreneurial Strategy Compass Framework identifies as important, how the choices influence the development of the strategy of entrepreneurial business, and if the choices of entrepreneur and the choices suggested by the framework for certain strategies align with each other. A case study was used to study about the hypotheses where a face-to-face, in-depth interview was conducted with an entrepreneur and extended data collection.