How Pokemon TCG made a sucessful debut in Thailand.

Abstract

The purpose of this study is to find out the key successful factor of how Pokémon TCG enters and sustain itself in Thai market. Information for the study will be taken through interviews on five different persons. Four interview from the players and one from the store retailer. Another method for obtaining the information will immerging the author in the game for experiences. Finding from the research shows that collectible card games are favor through by translation and adjustment to meet locals demand. In the research there are many barriers found from the game industry and can be fixed through recommendation and conclusion within this paper.