Motivations and factors that attract Thai people to scuba diving industry in Thailand.

Abstract

The study aims to investigate further into the motivations, or the factors that attract so many Thai people into the SCUBA diving industry in Thailand recently, and the decision that they had made or will make on the selection of SCUBA diving school as their first step into this industry. The result from this research could not clearly explained or identified every aspect of motivations and factors that people have on their way to SCUBA diving. The majority of the research results were that the participants have been attracted to the SCUBA diving industry from referral by peer to peer with influence via the internet marketing and social media sharing of the activity. The participants also have to go through different types of barriers of the activity; including, the barriers of entry and the barriers within the activity. Furthermore, this research founded that Thai people do not do much research on choosing the SCUBA diving certification agencies; they seems to go with whatever the SCUBA diving school has to offer. Nevertheless, there are also different types of motivation and factors that could be discover for the future research.