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Title: A case study: success factors of family business transitions in Thailand.
Authors: Saranya Pattayakorn
Keywords: Marketing and Management
Family business
work experience
Issue Date: 20-Feb-2019
Publisher: มหาวิทยาลัยมหิดล
Citation: 2018
Abstract: The purpose of this research is to find out key success factors in the transitional process of family businesses in Thailand. Furthermore, it is to enhance the knowledge of people who are facing similar situations. The result of this research will present three original key factors and another three additional factors which influence in transitional process of family business. They are a relationship among family member, preparation level of heirs, planning and execution, family cultures, trust in successor’s ability, and mutual acceptance of individual roles. In order to receive an insight information, in this research uses a qualitative method by interviewing the sample respondents in person to accomplish and analyze the case for more accuracy and completion.
Other Identifiers: TP MM.033 2018
Appears in Collections:Thematic Paper

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