Spreading the word: using brand management and innovation in processes to develop a service business. the case of hays in luxembourg.

Abstract

This thematic paper has for objective to study how innovation in processes and brand management can improve the activity of a service company, focusing on the international recruitment company Hays, and its offices in the Grand Duchy of Luxembourg. This focus is interesting as this country and offices, by being small, can be a good starting point for initiating change, trying ideas and if they work to broaden their application to the rest of the company. The researches made to write this paper were mainly done thought the different classes attended during the two years of the International Management Master’s Degree offered by the IAE Toulouse and the CMMU. But also based on my own observations and conversations with co-workers.