Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3505
Full metadata record
DC Field | Value | Language |
---|---|---|
eperson.contributor.advisor | Randall Shannon | - |
dc.contributor.author | Sanupong Samatimongkol | - |
dc.date.accessioned | 2021-03-23T10:48:18Z | - |
dc.date.available | 2021-03-23T10:48:18Z | - |
dc.date.issued | 2020-01-21 | - |
dc.identifier | TP MM.028 2019 | - |
dc.identifier.citation | 2019 | - |
dc.identifier.uri | https://archive.cm.mahidol.ac.th/handle/123456789/3505 | - |
dc.description.abstract | The Internet of thing (IoT) become an important tool for doing business which affect the customer in term of their choice of selection and this matter is the aim of this study would help the hotel business owner and also the customer for making the decision in term of making campaign for their hotel as for the hotel owner or management team or deciding for booking hotel as for the customer’s perspective. This thematic paper will present the analysis of and information about the factor of the real customer who experienced about the online hotel booking by using research methodology both of Qualitative and Quantitative to see the correlation of all factors that lead to the intention to buy and use the online hotel booking channel here in Thailand | - |
dc.publisher | มหาวิทยาลัยมหิดล | - |
dc.subject | Hotel booking | - |
dc.subject | Review | - |
dc.subject | Promotion | - |
dc.subject | Vacation | - |
dc.title | How people choose and what factors affecting customer selection of online hotel booking channel in Thailand. | - |
dc.type | Thematic Paper | - |
Appears in Collections: | Thematic Paper |
Files in This Item:
File | Description | Size | Format | |
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TP MM.028 2019.pdf | 1.38 MB | Adobe PDF | ![]() View/Open |
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