How people choose and what factors affecting customer selection of online hotel booking channel in Thailand.

Abstract

The Internet of thing (IoT) become an important tool for doing business which affect the customer in term of their choice of selection and this matter is the aim of this study would help the hotel business owner and also the customer for making the decision in term of making campaign for their hotel as for the hotel owner or management team or deciding for booking hotel as for the customer’s perspective. This thematic paper will present the analysis of and information about the factor of the real customer who experienced about the online hotel booking by using research methodology both of Qualitative and Quantitative to see the correlation of all factors that lead to the intention to buy and use the online hotel booking channel here in Thailand