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Title: Exploring sustainable consumer behaviour in Thailand.
Authors: Roy Kouwenberg
Yanisa Supanwanich
Keywords: General Management
Consumer behaviour
Environmental sustainability
Issue Date: 22-Sep-2020
Publisher: มหาวิทยาลัยมหิดล
Citation: 2019
Abstract: This research aims to explore the attitudes and consumer behaviour of Thai people in Bangkok regarding environmental and social sustainability to understand their behaviour as a society so that the findings could be used to guide management of the government or businesses in Thailand in a way that would efficiently promote more sustainable behaviours for the country as a whole. Data was collected quantitatively via an online questionnaire from 87 respondents who are Thai people living in Bangkok. The findings show that there is a disparity between people’s attitudes and their consumption behaviour that relates to environmental sustainability, social sustainability, animal welfare, and ethics. Respondents have a more positive attitude but show less follow through in their actions.
Other Identifiers: TP GM.022 2019
Appears in Collections:Thematic Paper

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