Exploring sustainable consumer behaviour in Thailand.

Abstract

This research aims to explore the attitudes and consumer behaviour of Thai people in Bangkok regarding environmental and social sustainability to understand their behaviour as a society so that the findings could be used to guide management of the government or businesses in Thailand in a way that would efficiently promote more sustainable behaviours for the country as a whole. Data was collected quantitatively via an online questionnaire from 87 respondents who are Thai people living in Bangkok. The findings show that there is a disparity between people’s attitudes and their consumption behaviour that relates to environmental sustainability, social sustainability, animal welfare, and ethics. Respondents have a more positive attitude but show less follow through in their actions.