Telenor's strategic success in Myanmar: Strategy marketh success, success made in strategy.

Abstract

The purpose of this study is to discover the strategies that Telenor Myanmar had used to make a successful greenfield investment entry into Myanmar and became one of the top multinational companies in Myanmar. Qualitative data was collected through an in-depth interview with a former top management executive in Telenor and references from the news sources. The results of this study shows that Telenor Myanmar's success was crafted through three layers of strategies which responded strategically to the external factors.