A study of factors influencing consumer's decision on purchase intention towards elderly shampoo among senior citizen in Thailand.

Abstract

The purpose of this study is to explore the factors that influence the purchase intention towards elderly shampoo among senior citizens in Thailand in order to be a useful guideline for brands and manufacturers to develop elderly shampoo that can serve the needs of the market demand. The quantitative research approach will be conducted in this thematic paper and collected the data from 400 respondents who are Thai people, aged 60 years old and over, across Thailand. The result of this study found that product design, health consciousness, product attributes, and environmental consciousness are factors affecting senior citizen's purchase intention towards elderly shampoo in Thailand.