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Title: Low staff morale analysis in the company based on maslow's hierarchy needs theory.
Authors: Yujing Zhang
Keywords: Marketing and Management
Staff morale
maslow's hierarchy needs theory
Issue Date: 6-Nov-2020
Publisher: มหาวิทยาลัยมหิดล
Citation: 2020
Abstract: This research paper aims to analyze the reason of low staff morale and provide suitable suggestions to managers. The researcher use quantitative method to study the relationship between each level of needs in Maslow’s Hierarchy Needs Framework and staff morale. There are four dimensions to measure staff morale and the mean staff morale in the case company is 2.88, which is low. Maslow’s Hierarchy Needs Theory is used to analyze staff’s needs, and each level of needs has three questions to measure. According to the correlation test, the higher four levels of needs have a positive correlation with staff morale, including safety needs, social needs, esteem needs and self-actualization needs. Based on above findings, there are five suggestions in this paper to help managers increase staff morale. These actions can help managers to satisfy staffs on social needs level, esteem needs level and self-actualization needs level.
Other Identifiers: TP MM.013 2020
Appears in Collections:Thematic Paper

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