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Title: A study of millennials attitude toward job hopper generation.
Authors: Prawitra Chansurai
Keywords: Marketing and Management
The millennials
Issue Date: 6-Nov-2020
Publisher: มหาวิทยาลัยมหิดล
Citation: 2020
Abstract: The Millennial generation is widely perceived as job hopper generation. This research is conducted to study the fact and the reason behind the term ‘Job hopper’ and the relationship with Millennials . The study will mainly focus on Millennials who currently live in Bangkok and work in any industries. This selected focus group should have a plan to do different project or change job in the near future. This research will explore the factors that influence the Millennials to be perceived as ‘Job hopper’. If it’s true that Millennials are job hopper, further studies on the reason why it happens will also conducted. The qualitative research methodology was applied in this research in order to have deeper understanding through voice expression and how answers are formed. The open-ended interview questions are made for one by one interview question with 15 Millennials interviewees through LINE online call to avoid being at risk during the pandemic of Covid-19 virus. The finding of the research showed that Millennials are a job hopper generation. However, there’re various reason behind this term. In fact, for these Millennials interviewees both hygiene and motivation factors are not successfully achieved. Life goal, benefits and organization structure, people and team, and skill development are key common requirements mentioned by the Millennials interviewees. Therefore, the unique motivation factors found in this study could be able to adapted at all organizations in order to successfully motivate the Millennials to stay with the organization.
Other Identifiers: TP MM.017 2020
Appears in Collections:Thematic Paper

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