The usage of online shopping among the older adult.

Abstract

According to the world population, the older adult population has been increasing. The online shopping has become popular. However, the older adult usage of online shopping is the lowest of all demographic groups. This research explores the reason why the older adult bought products and services online. Many past researches have been using Technology Acceptance model to find the factor that influences the older adult to buy online, however, the technology Acceptance model is not enough to find the insight of why the older adult buy the products and services online. This study finds the factor that affects older adults to buy the products online from past research and use multiple regression to find the relationship between the independent variable and the dependent variable. There are six independents variable including loneliness, mobility limitation, trust, support, past technology experience, and electronic word of mouth. While the dependent variable is the usage of online shopping among older adults. The data is collected by using primary data of 300 respondents who are 50 years old and above.