Digital competancies for retail workforce to master the future of retailing in Thailand.

Abstract

ABSTRACT The shifts in business models due to technological innovation would have a significant effect on the job environment over the coming years. The question is how organizations and individuals can respond to those impacts. Redefine skills that accustomed to the changing business scenario could be a prefer solution that allow businesses to keep up with today’s fast-paced digital economy. The research aims to explore the effects of digitalization on the retail industry and focuses on the competencies needed by the retail workforce. In-depth and semi-structured interviews were conducted among retail managers in Thailand to take an in-depth look at their perspectives on the two objectives. First, the retail professionals’ perception towards the future of retailing in Thailand. Secondly, the relevant digital competencies for retail professionals. Each competency was discussed and ranked based on how critical it is for retail professionals to adopt. The digital competencies framework was found relevant to current retail work activities and the future strategies. Besides technical skills, high adaptability, creativity, communication, sense-making, self-management, and project management are the top competencies needed in retail professionals. The results are useful for managers responsible for developing qualified personnel. The organizations must take an active role in supporting their current workforces through re-training as well as create the enabling environment to assist these efforts. Individuals need to put on greater personal responsibility for learning and continually develop skills for development and achievement.