Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3705| Title: | A study of factors influencing Thai adults intention to buy a fitness tracker devices in Bangkok. |
| Authors: | Ratlapat Traiphopsakul |
| Keywords: | Marketing and Management Fitness tracker Intention to buy |
| Issue Date: | 21-Jan-2020 |
| Publisher: | มหาวิทยาลัยมหิดล |
| Citation: | 2019 |
| Abstract: | The purpose of this study is to explore the factors that influencing Thai people intention to buy fitness tracker devices in Bangkok in order to be an useful guideline for manufacturers to develop the future fitness tracker device for serving Thai customer needs. The quantitative research approach will be conducted in this thematic paper and collected the data from 100 respondents who are Thai people, aged 21 – 60 years old, live in Bangkok. The result of this study found that price value, social influence and perceived ease of use are factors that affecting Thai people intention to buy a fitness tracker in Bangkok. |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/3705 |
| Other Identifiers: | TP MM.041 2019 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP MM.041 2019.pdf | 1.07 MB | Adobe PDF |  View/Open |
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