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Title: A study of factors influencing Thai adults intention to buy a fitness tracker devices in Bangkok.
Authors: Ratlapat Traiphopsakul
Keywords: Marketing and Management
Fitness tracker
Intention to buy
Issue Date: 21-Jan-2020
Publisher: มหาวิทยาลัยมหิดล
Citation: 2019
Abstract: The purpose of this study is to explore the factors that influencing Thai people intention to buy fitness tracker devices in Bangkok in order to be an useful guideline for manufacturers to develop the future fitness tracker device for serving Thai customer needs. The quantitative research approach will be conducted in this thematic paper and collected the data from 100 respondents who are Thai people, aged 21 – 60 years old, live in Bangkok. The result of this study found that price value, social influence and perceived ease of use are factors that affecting Thai people intention to buy a fitness tracker in Bangkok.
Other Identifiers: TP MM.041 2019
Appears in Collections:Thematic Paper

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