Factors influencing parents' choice in preschool selection in Thailand.

Abstract

This study purpose is to find the key factors that influence Thai parents in choosing preschool program. The result will give a clearly view on which attribute is most important and must be focus upon by the school. The result also shown certain demographic are more accepting to some attribute and limitation than others. Due to the focus of the research being preschools program the children age is limited to 6 years old or lower. The method being use to conduct the research is a quantitative method by distribution of online survey. The data collected will be analysed using Microsoft Excel and SPSS. The final data show that safety and wellness attribute to be the most important while school creditability hold no persuasive power.