Factors satisfying the consumers of mobile food delivery apps between young adults and middle youth living in Bangkok.

Abstract

People in Bangkok nowadays are living in hectic lifestyles. With the increase in number of mobile device and Internet usage, people living in Bangkok are increasingly using the mobile food delivery apps for their convenience. This research focus on the factors; user friendly interface, delivery time, price of food & delivery fee, variety of food choices, and promotions, to identify the importance of these factors in satisfying mobile food delivery consumers. The quantitative research was conducted on 50 Young Adults (aged 18-29), and 39 Middle Youth (aged 30-44) living in Bangkok via online questionnaire. According to the findings, user friendly interface, and variety choices of food are the most important factors for both Young Adults and Middle Youth. However, statistically, there is no significant difference for all of the factors between Young Adults and Middle Youth.