The factors that customers consider the most for register membership in the fitness center.

Abstract

This research is about the factors that can influence the decision to register the membership in the fitness center. This research gathers the data by questionnaire target the respondents who are usually exercising. The data were collected from 112 respondents in Thailand. The findings of this research show that the factors that can influence the decision to register the membership in the fitness center are the health consciousness and the service. People who are concern about their health have a higher chance to join the fitness center and the service that the fitness center provide can also affect the decision to join the membership too.