Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/3836
Title: Transformational leadership effecting on company (SME) performance.
Authors: Tawich Kanokmaneechotikul
Keywords: Marketing and Management
SME
Transformational Leadership
Inspirational Motivation
Issue Date: 16-Feb-2021
Publisher: มหาวิทยาลัยมหิดล
Citation: 2020
Abstract: As I just recently joined my family company, and the company is small-sized enterprise. I am now a leader of the company. However, as I am new leader for this company, I would like to lead all members to improve the company performance. At the same time, I have started to ask questions to myself that how I will lead them effectively that can help to improve the company performance. In addition, I have learnt about the Transformational leadership which has been used in many big companies. Therefore, the study used the theoretical framework of Transformational leadership as a tool for analysis in each segment. Furthermore, study also found which aspect of transformational leadership that SME leaders should focus first in order to improve the company performance. The study used qualitative research for data collection in order to understand in depth how each individual think and feel for each aspect of transformational leadership. From the interview, the study also captured responses into working analytical framework for data analysis process. In conclusion, the findings from this study have shown that all 4 aspects could improve the SME performance. Moreover, leaders for SME should focus on Idealized Influence, Individualized Consideration, Inspirational Motivation and Intellectual Stimulation respectively. However, this is the result form most leaders out of 10 leaders, but some businesses might focus on different aspects first depending on their business sectors. These results can provide all the business leaders to prepare themself if they would like to implement Transformational Leadership in the businesses.
URI: https://archive.cm.mahidol.ac.th/handle/123456789/3836
Other Identifiers: TP MM.023 2020
Appears in Collections:Thematic Paper

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