THE FACTOR CAN INFLUENCE THE CUSTOMER IN HAT YAI, SONGKHLA THAILAND TO BUY THE RENOVATED HOUSE.

Abstract

House is the basis of people’s needs and people hope to belong to it because they value the house as some important part of their life, some people buy an expensive house to reflect the status of themselves. Some people buy the house as an investment etc. because people value houses as something that will appreciate in value. This will impact the real estate company to keep building the house in any style depending on the trend, and the customer’s lifestyle in each city. This paper is investigating the customer in Hat Yai, Songkhla Thailand based on buyers’, agents’ and manager’s perspective using in-depth interviews. It considers which factors influence people for buying a house and why do they buy a renovated house. The papers also covered the overall real estate process, including the business tax for the owner, any fee that related to buying a house. Furthermore, it shows the group of potential customers of the Hat Yai population. Acknowledge some factors that are important to people in Hat Yai to consider to buy a house and be able to provide the right one according to the needs and wants of the customer. Also, the number of populations, income, the size of the city, etc. would be impacted on the Hat Yai customer decision in an indirect way. From the in-depth interviews and analysis, the author found that customers in Hat Yai city choose houses by Price, Financial and One-Stop Service Factors. Followed by the minor important factors are Location and Quality. The Age of house Factor is not important at all for Hat Yai customers considering to buy a house.