CONSUMER TRUSTS IN COSMETICS AND SKINCARE BETWEEN ASIAN BRANDS AND EUROPEAN BRANDS IN THAILAND

Abstract

Cosmetics and Skincare product are well-known through all over the world, Nowadays Cosmetics and skincare are not an item that use within women but also men are able to use. The whole had their own traditional cosmetics and skincare product that produced within country or export to other countries, some of the brands are known as international brands. In the part a country that well-known about cosmetics and skincare product would be France which located in Europe and many countries within Europe has a cosmetics and skincare brands that famous under the cosmetics and skincare industry. This era there’s many new brands existed through all over the world specially in Asian countries such as Korea and Japan. Both of the countries went into a cosmetics and skincare world and they did it very well. Korea produce many cosmetics and skincare and it became famous under “Made in Korea” brands. Also with Japan they also produced lots of famous cosmetics and skincare brands and many brands has become an international brands. The research will find a gap of Thailand consumer on how the perceived the differences of cosmetics and skincare products between European brands and Asian Brands.