Please use this identifier to cite or link to this item:
https://archive.cm.mahidol.ac.th/handle/123456789/3985| Title: | THAI CONSUMER’S MOTIVES OF PURCHASING ELECTRONICS PRODUCTS (MOBILE DEVICE) ON ONLINE PLATFORMS |
| Authors: | Aphisit Jongrojanaphanit |
| Keywords: | General Management Service Quality Price Ease-of-use |
| Issue Date: | 20-Dec-2020 |
| Publisher: | Mahidol University |
| Abstract: | The purpose of this thematic paper is to explore the perception of Thai consumer’s motives on buying electronics on online platforms. There are variety of reasons for people to decide when buying products. The research results show that keys of the motive are Price and Service quality these are key factors that motivate people to buy from Online. |
| Description: | 29 leaves |
| URI: | https://archive.cm.mahidol.ac.th/handle/123456789/3985 |
| Appears in Collections: | Thematic Paper |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| TP GM.034 2020.pdf | 899.39 kB | Adobe PDF |  View/Open |
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