INNOVATIVE DESIGN FOR PET ZONE THAT INFLUENCES CUSTOMER BEHAVIOR IN TOPS MARKET

Abstract

In an increasingly competitive pet retail industry, Tops Market must rethink its strategy for marketing and sales to maximize customer satisfaction and loyalty. Pet ownership has rapidly increased in Thailand, prompting pet parents to seek out luxury products and healthy food in the market, as well as a pet-friendly environment in which to shop. The behavior of providing the best pet care is a sign of a developing economy, which leads to an increase in purchasing power. However, as far as business strategies go, these brick-and-mortar stores are primarily concerned with price and products commonly sold in the market rather than focusing on the design aspects. With the effective design criteria and strategy, the effect of a pleasant shopping experience induced by ambient factors leads to a higher number of purchases, time, and money spent in Tops Market. The quality of environmental factors includes store layout, shelving & fixtures design, product assortment, lighting, color & theme design, background music, and scent. Furthermore, its effect on the appearance of the retail areas is all reasons for successful sales resulting in customer loyalty and satisfaction.