Defining the criteria of buying the senior living

Abstract

This research aims to define the criteria of buying senior living in Bangkok area. The business model canvas will be adopted to study in this research. Qualitative method was used to collect the information from the focus group interview, it was created to collect the information from interviewees. The people who are interviewed will be divided into three groups, based on their age. The first group was called active lifestyle (people who aged 30-44 years old), the second group was called still active lifestyle (people aged 45-59 years old), the last group was called after retirement (people who aged 60 years and over). The findings of this study showed the top three criteria of buying senior living from interviewees, the group of still active lifestyle is more interested in this project than the other two groups. Also, the first of top three criteria of buying this project is price. People in this group are not concerned about the expensive price of buying this project, but they are concerned about the worthiness of the price that they buy because the service they receive must be appropriate for the price.