HOW PUDU ROBOTICS PENETRATE HOSPITALITY IN THAILAND

Abstract

Nowadays, service robots become a major role to help businesses increase productivity, reduce costs, less contact, and deliver customer new experience. Pudu Robotics is one of service robot provider from China who strongly focuses on market expanding into hospitality in Thailand. Many hotels have adopted robots to clean the rooms and helping room service operations. Not only hotel staffs need to adept to work with innovation, but also hotel guests are excited to take services from these things. While service robots seems suitable for hotel to use, hoteliers are still unfamiliar with technology operation and unsure whether product can be the right answer to purchase among less tourisms affected by Covid-19 pandemic. The study identifies the main challenges, key factors, and purchase intentions of hotels. The result will help Pudu Robotics or similar robotic firms to understand hotels‟ needs as well as how to implement marketing strategy to penetrate hospitality market in Thailand