A QUALITATIVE INVESTIGATION INTO SUSTAINABILITY ORGANIZATIONAL CULTURE AT FOREIGN SUBSIDIARY: A THAI CONTEXT

Abstract

This research case study examines the relationships in the Integrated Sustainability Organizational Culture model in an overseas branch office of a multinational IT company in Thailand. Holistic, in-depth interview techniques are adopted as the data collection approaches for this qualitative research with different levels of organizational members to get a full view from different perspectives. Lastly, recommendations were provided to organizations managers on how to adopt this research study to enhance their sustainable corporate culture through TBL outputs and stakeholder satisfaction.