THE KEY FACTORS INFLUENCING GENERATION Y STAFF TO WORK ALONG WITH GENERATION X’S LEADERSHIP STYLE IN A FAMILY BUSINESS

Abstract

Human resource of companies comprises of workforce from multiple generations. Due to generational differences, conflicts at workplace may be prominent and affect the motivation at work, which will ultimately impact the productivity and profitability of the company. This study took a case study approach of a manufacturing company in Bangkok, Thailand, to evaluate the factors that could lead to conflict at work between Generation X and Generation Y through the lens of Maslow’s hierarchy of needs. Guided in-depth interviews were performed with 20 employees of the company including two executive manager/owners, two managers, and 16 employees. While there are both Generation X and Generation Y interviewees in managerial positions, the remaining 16 employees were all Generation Y. Thematic analyses were performed on transcribed material of the interview sessions. The findings of this study suggested that the prominent differences between Generation X and Generation Y were their fulfillments of self-esteem and self- actualization. This study also found minor discrepancies between the fulfillment of other needs including psychological needs, safety needs, and belongingness and love needs.