INVESTIGATING THE KEY CHALLENGES IN RUNNING A DESIGN COMPANY

Abstract

This research will find out investigating the key challenges in running a design company. This paper focuses on the owner of a design company, who also has a design background, managing the company. As the nature of the designer who wants to explore their craft, passionate and creative. To understand what the most difficult factor is for those designers to run the business and to understand how they are facing that issue and how to manage that. The writer selects a qualitative method that would be a good fit for this topic of the research. Since the topic of this research involved the organization inside of the design business company. By using the qualitative method can help the writer ask interview questions in a deep reflection. It would help the writer to understand not what the owner of the design company thinks, thinks, but also opens the opportunity for the writer to use an open-ended question to understand “why”.