FACTORS INFLUENCING CASHLESS SOCIETY DURING THE COVID-19 PANDEMIC IN THAILAND

Abstract

As the whole world has been affected by the Covid-19 pandemic since end of 2019, and people are expected to live under new normal for uncertain number of years. Lifestyles and behaviours of people must be adapted according to the current situations to survive through the pandemic period. The purpose of this research is to determine the factors that influence the cashless society during the Covid-19 pandemic in Thailand. There are total of seven factors being analysed which include perceived ease of use, trust, social influence, satisfaction, perceived risk, intention to use, and intention to accept. The quantitative method is applied to this research and ques-tionnaires are distributed through different online channels. Majority of the respondents fall in age range between 25-40 years old, with all respondents holding either bachelor’s degree or post-graduate degree. Result in collecting total of 150 responses and 132 responses are valid for data analysis. The findings of this research show that factors have significant differences with the demographic of frequency. The result for this research indicated that the factors perceived ease of use and trust has the positive relationship with satisfaction. Moreover, the factor of satisfaction has positive relationship with factors intention to use and intention to accept. For future research, suggestion is to distribute questionnaires to more diverse group of respondents. To avoid results that could potentially become biased and not representing the population.