FACTORS AFFECTING REVISIT INTENTION OF BEAUTY CLINICS IN BANGKOK

Abstract

Nowadays, beauty clinics in Thailand especially in Bangkok are rapidly growth and have very high competition. To generate the most profit to entrepreneur, clinics should have loyal customers. Therefore, the purpose of this research paper is to identify the factor that influent customer revisit intention of beauty clinics in Bangkok. Moreover, the influence of service quality, customer satisfaction, and CRM on revisit intention was examined too. This research used quantitative approach. The questionnaires were launched online using google form and distributed through social platform with target 385 samples. The results were presented in two model. The first model is that service quality and CRM have a positive influence on customer satisfaction. Another model is service quality, customer satisfaction, and CRM have a positive influence on customer loyalty.