HOW TO RETAIN GENERATION Z IN THE IT BUSINESS IN THAILAND?

Abstract

The purpose of this study is to identify how to engage Generation Z in the organization and why they resign. The research was studied the three groups of people in the IT sector who involved with Generation Z; The recruiters, The manager, and Generation Z. The qualitative method was used in this research and there are 12 interviewees. The research described the Gen Z characteristic and the differentiation between Generation Z and the other gen. Moreover, the perception of the recruiter to Generation Z, the perception of the manager to Generation Z, and the perception of Generation Z. And what Generation Z looking for in their jobs and the organization is. The research found that the three groups of interviewees had the same opinion that Generation Z was looking for Flexibility. Furthermore, the manager should understand Generation Z’s characteristics and listen to their ideas. The organization should bring the technology into the working process and reduce the seniority system in the organization.