Please use this identifier to cite or link to this item: https://archive.cm.mahidol.ac.th/handle/123456789/4625
Title: Potential factors affecting satisfaction with online learning among university students in Bangkok during COVID-19
Authors: Naphat, Sangcharoenwanakul
Keywords: Marketing and Management
Satisfaction with online learning
Technical ability
Social interaction
Issue Date: 30-Apr-2022
Publisher: Mahidol University
Abstract: This study attempts to investigate factors affecting satisfaction with online learning among university students in Bangkok during the new normal. Online education has become the new normal in many universities worldwide, courtesy of COVID-19. Satisfaction with online learning is a significant aspect of promoting successful educational processes. With the outbreak, it immediately results in changes in teaching and learning for both instructors and learners. Online education is the delivery of learning materials using the interaction and for distributing educational materials, but online education is still very new, and it is also very difficult to get satisfactory responses from learners. Numerous studies have shown that satisfaction with online learning can be influenced by a variety of factors, including technical ability, perceived ease of use, cost effectiveness, and social interaction. Quantitative and qualitative studies were used to explore the relationships of each variable. The results showed that technical ability and social interaction were associated with a student's satisfaction with online learning.
Description: 45 leaves
URI: https://archive.cm.mahidol.ac.th/handle/123456789/4625
Appears in Collections:Thematic Paper

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