THE INTENTION PURCHASE TOWARD FASHION PRODUCT FROM LIVE STREAMING CHANNEL

Abstract

As the internet has become blooming and necessary for our daily lives, we are using the internet almost in many activities like using the internet for work, study, play games, watching online streaming and even online shopping. Nowadays, we are in the digital world which has the internet advancing in speed and capacity. For example, most mobile signal providers have launched 5G for mobile internet and also fiber optic for the home Wi-Fi. Not only internet improvement, most companies and application developers also innovate their application to support the customers that make mobile applications more fast moving. For example, the bank industry also supports customers as they have innovated the mobile application banking with many features which help our lives more conveniently. All of this supports the growth of online shopping, especially live streaming by online channels. In the past, we might go shopping in the supermarket or in the shopping mall. But nowadays, we own smartphones and can easily download e-commerce applications such as Lazada, Shopee, Alibaba, etc. Our internet is also high in speed so we can watch merchant live streaming with the high quality of sound and graphics. So, the e-commerce platforms are very useful, as merchants and customers can easily meet. Merchants just need to upload product details, prices and pictures on their online shop. People need to search by typing the product that they want and which brand or shop name that they would like to explore. So, e-commerce makes our lives more convenient whether our city does not have a physical store but we can also buy the preferable product by online channels.